7 Ways to Optimize Google Shopping Ads for Shopify Stores In India

How to drive more visitors/customers to your Shopify store? How to best use Google Shopping ads? Here are 7 ways to help you optimize GSA for your Shopify store in India!

Today, it is not enough to just build a Shopify ecommerce store. If you want to build a successful online business in India, you will have to do more.

Online purchasers can find almost everything on the web. They know what they are looking for and thanks to modern technology, businesses know as well. All you have to do is show up at the right place and convince the customer to make a purchase.

When it comes to choosing an ecommerce platform in India, Shopify is the one you should consider. It is the best and coolest ecommerce solution that allows you to set up an online store and sell your products on the web.
Hosting over 500.000 stores, Shopify is the first fully-hosted solution to use CDN or Content Delivery Network. There are other features that make Shopify the ultimate choice for Indian retailers – supports multiple languages, has a completely functional mobile app, offers over 100 professional themes, over 100 payment gateways, and provides 24/7 support.

The best advertising platform that can get the most out of your Shopify store is Google Shopping Ads.

When it comes to Google Shopping, two platforms have been absolutely dominant since the ecommerce revolution – Google Merchant center and Google Adwords. Google Merchant Center is where you create the shopping feed. Google Adwords is where all marketing and promotional campaigns are managed. In other words, Google Shopping provides retailers with a unique way of promoting and selling their products.

How to Optimize Google Shopping Ads for Shopify Stores in India

Here are a few ways you can use to optimize Google Shopping campaigns for your Shopify ecommerce business in India:

➢ Feed optimization:

Did you know that more than 80% of online shoppers consider the content of products and product listings super important before making any purchase decisions? Optimizing your feed including product listing feed and product title is super important. If you are trying to drive more traffic to your store, optimizing the product title is the most important things to focus on right now.

➢ Campaigns priority:

When running multiple Google Shopping campaigns for your Shopify store, you can choose which campaigns can participate. Campaigns priority settings is a great option when you are advertising the same product in different campaigns. For more information, on how to sell your products using google shopping ads, click here 

● Shopify Stores
● Google Shopping
● Ecommerce Store

➢ Match bidding strategy to budget:

It is crucial for your bidding strategies and budget planned for any ad resonate with each other.

➢ Google Shopping ad extensions:

There are two kinds of extensions you should know about – automated extensions or templates you may customize as per your preferences and Merchant Center Programs, extensions that help you add visually appealing messages.

➢ Product rating:

Over 80% of online customers trust a product based on a review? Product reviews make your products and store stand out!

➢ Product segmentation:

Another important thing to focus on when setting up Google Shopping campaign. Product segmentation is essential so that you can consider the products that are popular and performing well. Use the 80/20 tactic to segment the products. This will help you focus on what is important and spend more time doing that.

➢ Refine your targeting:

In order to make sure you are driving traffic and potential customers to your online store, you have to target the right audience. Target the users by geographic location, demographic information, interests, and lookalike audiences.
Shopify stores in India have highly benefited from Google Shopping Ads and Campaigns. Some of the benefits of using Google Shopping app is getting qualified leads, increased site traffic, and the ability to convert visitors into customers. Google Shopping is one of the best digital marketing channels for ecommerce businesses. The investment will definitely pay off! Try it today!